Marketing bill pay and expense management services to new and existing clients can be as easy as having a conversation.
Whether your team is large, small, or growing, the tools in this guide show you how to:
- Identify the clients who are ready for your bill pay and expense management services, and develop messaging to attract them.
- Use a variety of marketing channels—each with its unique strengths—to communicate your AP, AR, spend, and expense management services.
- Build an efficient marketing plan that get results: engagement, conversations, and deals.
- Engage in productive client conversations about your services and automation tools.
